The Casa Batlló
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Barcelona, 4th of July, 2003.-
The confectioner group Chupa Chups, the owner of the Casa Batlló,
has offered the Gaudí's building as the guarantee for a credit
of 35 millions of euros. With this sum, the company of sweets and
lollipops pretends to reduce its debt, which presently rises to
100 millions.
Despite that this sort of mortgage isn't a habitual value in the
real-estate market operations, the Institut Català de Finances
(ICF) has authorised the credit, "to guarantee that the titularity,
use and exploitation may never get out, and under any circumstance,
from the Catalan ambit". In this case, then, the artistic component
of the building has acted as an added value.
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Chupa Chups pretends to devote part of the money of the credit
to reduce its debt. The rest of it will be set aside to publicity
investments in television. With the aim of closing the year 2003
with a reduction of the debt from 100 to 30 millions, the company
has also previewed to sell its affiliated industrial confectionery
in Russia and the factory in China, apart from making capital expansions.
3 millions of euros yearly
The valuation of the Casa Batlló is estimated in some 75
millions of euros, if we bear in mind its real-estate value sum
and its potentiality to generate incomes: during 2002 -the 150th
anniversary of Gaudí-, it got 2,5 millions of euros from
the entrance fees which the 30.000 visitors per month paid. Besides,
the hiring of spaces for celebrations brought them 600.000 euros.
The family Batlló had sold the property in 1954 to the Sociedad
Iberia de Seguros. In 1994 the Bernat family, the owner of Chupa
Chups, purchased the building. Coinciding with the celebration acts
of the 150th anniversary of Gaudí, the proprietors decided
to open the first floor of Casa Batlló to the public.
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